According to ChangeWave network, Electronic giants Apple will be the dominant retailer during Christmas sales with mass sales of its electronic products. A recent survey of 2,812 American showed that Apples ipod, MacBook laptops and Ipads were the most wanted item for Christmas.
The survey asked consumers about their home entertainment shopping plans for the Christmas. One in four respondents stated that they will be definitely buying an electronic good over the holiday season and 10% of respondents said that a laptop was on the top of their with list for the holiday season. Changewave networks findings were the highest they have ever been for the electronics market and they believe this is due to the advanced technology of Apple Corporation, who continuously entices the customer every year with better and newer products. According to researcher Paul Carton, 36% of planned laptop buyers will purchase a Mac. This is an 11 % jump from the previous survey. Therefore, Apples dominance within the home entertainment and electronic market continues to grow and with sales predicted to be the highest they have ever been, know one expects this change for a long time.